# KDP ebook pricing rules: minimum, maximum and price matching

> What are the minimum and maximum list prices for a Kindle ebook on KDP?

On Amazon.com the 35% royalty option allows $0.99 to $200, with the minimum rising to $1.99 for files of 3 MB or more and $2.99 for 10 MB or more. The 70% option allows $2.99 to $12.99 (the cap rose from $9.99 on July 7, 2026), and the ebook must be priced at least 20% below the Amazon list price of any print edition. Amazon can also sell your ebook below list price to match a lower price elsewhere.

| Fact | Value |
| --- | --- |
| 35% option, under 3 MB (US) | $0.99 to $200 |
| 35% option, 3 MB to under 10 MB (US) | $1.99 to $200 |
| 35% option, 10 MB or more (US) | $2.99 to $200 |
| 70% option (US) | $2.99 to $12.99 |
| 70% option (UK / euro) | £1.77 to £12.99 / €2.69 to €12.99 |
| 70% vs print edition | At least 20% below the Amazon print list price |
| Free list price | Not allowed |

## How the price band works

Your list price must fall inside the band for the royalty option you pick. On the 35% option, the US floor depends on file size: $0.99 under 3 MB, $1.99 from 3 MB to under 10 MB, and $2.99 at 10 MB or more, with a $200 ceiling. On the 70% option the US band is $2.99 to $12.99 regardless of file size. The $12.99 ceiling took effect on July 7, 2026, replacing the $9.99 cap Amazon says had been in place since 2007. Nobody was required to reprice.

## The print edition rule

If you choose 70%, the Digital Book Pricing Page requires your ebook list price to be at least 20% below the Amazon list price of any physical edition. A paperback listed at $14.99 therefore caps the 70% ebook at $11.99, even though the band itself allows $12.99.

## Price matching

Amazon sets the retail price and may sell your ebook below your list price to match a third party's price for any digital or physical edition, or Amazon's own price for a print edition. On the 70% option, royalties are then calculated on the lower sale price. If you make the book free elsewhere, Amazon may match that too, and the royalty during that period is zero.

## Worked example

A 4 MB ebook on the 35% option needs a US list price of at least $1.99. Moving it to 70% requires at least $2.99 and no more than $12.99, or 20% below the paperback, whichever is lower.

## Common mistakes

- Expecting the detail page to show your list price: Amazon sets the retail price. On the 35% option royalties stay based on your list price; on the 70% option they follow the actual sale price.
- Setting different EU prices per store: customers who can buy from several EU stores get the lowest of them.
- Forgetting fixed price laws: in Austria, Belgium, France, Germany and Greece the ebook price must match across retailers.

Amazon changes these rules; the linked KDP help pages are the authority.

## FAQ

**What happens to my royalty if Amazon price-matches my ebook?**

On the 70% option you earn 70% of Amazon's lower sale price, less taxes and delivery costs; if the matched price falls below the 70% minimum, that sale earns 35%. If Amazon matches a free price elsewhere, the royalty during that time is zero.

**Can I set my ebook to free?**

No. The only way to give a KDP ebook away is a Free Book Promotion, which requires KDP Select and is limited to 5 days per 90-day term.

**How long does a price change take?**

Amazon says ebook list price updates can take up to 24 hours to show on the site, and royalties use the old price until the change is live.

**Are the limits the same in every marketplace?**

No. Each currency has its own table; for example the 70% band is C$2.99 to C$12.99 in Canada, AU$3.99 to AU$15.99 in Australia and ¥250 to ¥1,650 in Japan.

## Sources

- https://kdp.amazon.com/en_US/help/topic/G200634560
- https://kdp.amazon.com/en_US/help/topic/G200634500
- https://kdp.amazon.com/en_US/help/topic/GQ8UH9SN83UFNVKR
- https://kdp.amazon.com/en_US/help/topic/G200641280

Last checked: 2026-11-09. Page: https://kdp123.com/facts/ebook-pricing-rules/. Data: CC BY 4.0, kdp123.com.