# KDP Select rules: exclusivity, renewal, Kindle+ and promotions

> What are the rules of KDP Select, and what do I get for enrolling?

KDP Select is a free 90-day program that requires your ebook to be sold in digital form only through Amazon, and it renews automatically for another 90 days unless you turn renewal off. Enrolled books go into Kindle+ (formerly Kindle Unlimited) and earn from the KDP Select Global Fund. Each term you can run one type of promotion: up to 5 free days, or one Kindle Countdown Deal on Amazon.com or Amazon.co.uk.

| Fact | Value |
| --- | --- |
| Term length | 90 days, auto-renewing |
| Exclusivity | Ebook format only; print, audio and other formats can be sold elsewhere |
| Cancel after enrolling | Within 3 days of the term start |
| Subscription program | Kindle+ (formerly Kindle Unlimited) |
| Free Book Promotion | Up to 5 days per 90-day term |
| Kindle Countdown Deal | 1 per term, Amazon.com and Amazon.co.uk only, up to 7 days |
| Public domain content | Not eligible |

## Exclusivity

While enrolled, you give Amazon the exclusive right to sell and distribute the ebook in digital format, including anything substantially similar, in every territory where you hold rights. Only the ebook is affected: paperbacks, hardcovers and audiobooks can be sold anywhere. If Amazon finds the ebook on sale elsewhere, scheduled Countdown Deals are canceled and it can remove the book from Select. You must hold exclusive rights to the primary content, so public domain works and content licensed non-exclusively are not eligible.

## Renewal and cancellation

Each term lasts 90 days and renews automatically unless you turn off automatic renewal before it ends. You can cancel within three days of a term starting; after that you have to contact KDP. If Amazon finds borrows or reads coming from accounts trying to manipulate the program, it can withhold Kindle+ royalties and hold all your royalty payments for up to 90 days while it investigates.

## What you get

Books are included in Kindle+ (Amazon renamed Kindle Unlimited) and earn a share of the monthly KDP Select Global Fund based on pages read. Enrolled ebooks also earn 70% royalties on sales in Brazil, Japan, Mexico and India if the price meets those markets' 70% bands.

## Promotions

Per term you choose one of two promotions. A Free Book Promotion makes the ebook free for up to 5 days in total, from the second day of the term, scheduled at least one day ahead, with no royalties during free days. A Kindle Countdown Deal discounts the ebook by at least $1.00 (or £1.00) in up to 5 price increments, for 1 hour to 7 days. It must be scheduled at least 24 hours ahead and end at least 14 days before the term ends unless the book renews. You keep your normal royalty rate on the promotional price, so a 70% book still earns 70% below $2.99.

## Common mistakes

- Leaving a copy on another ebook store or your own website.
- Changing the list price within 30 days before a Countdown Deal, which makes the book ineligible.

Amazon changes these rules; the linked KDP help pages are the authority.

## FAQ

**Can I run a free promotion and a Countdown Deal in the same term?**

No. Amazon allows only one promotion type per 90-day enrollment period, and unused days do not roll over.

**Can my ebook be in public libraries while enrolled?**

Yes. During the term the ebook can be distributed only through KDP and public libraries.

**What if I unpublish an enrolled book?**

It leaves Kindle+, but the exclusivity commitment still runs to the end of the current 90-day term.

**What are the price rules for a Kindle Countdown Deal?**

The book must have been enrolled for at least 30 days, list between $2.99 and $24.99 on Amazon.com (£1.99 to £15.99 on Amazon.co.uk), and keep its list price unchanged for 30 days before and 14 days after the deal.

## Sources

- https://kdp.amazon.com/en_US/help/topic/GD9PMU58BV24QFZ7
- https://kdp.amazon.com/en_US/help/topic/G201293780
- https://kdp.amazon.com/en_US/help/topic/G201298240
- https://kdp.amazon.com/terms-and-conditions

Last checked: 2026-11-09. Page: https://kdp123.com/facts/kdp-select-rules/. Data: CC BY 4.0, kdp123.com.