# Amazon Ads

Amazon Ads is Amazon's on-platform advertising console, used by KDP publishers to promote books with sponsored ads.

- Canonical page: https://kdp123.com/t/amazon-ads/
- Official site: https://advertising.amazon.com
- Categories: Official KDP & Amazon, Ads & Promotion
- Price: Paid (Pay per click; you set your own budget.)
- Platforms: web
- Outputs KDP-ready files: Not stated
- Touches your KDP account: No
- Official Amazon product: Yes
- Last checked: 2026-11-09

## Summary

Amazon Ads is where KDP publishers run Sponsored Products and related ad types for their books. Many publishers report it as the best return when run with tight targeting, but results vary by niche. Publisher Rocket and similar tools generate keyword ideas to use in it.

## Sources

- https://advertising.amazon.com
- https://www.reddit.com/r/KDP/comments/1vqvzgl/kdp_marketing_newbie_who_should_i_learn_from/