# Lulu

Lulu is a print-on-demand and distribution platform for self-publishers that sells through its own bookstore, retail channels and the author's own store.

- Canonical page: https://kdp123.com/t/lulu/
- Official site: https://www.lulu.com
- Categories: Print & Distribution
- Price: Free (Free to publish. Creator gets 80% of gross profit on print (90% on ebooks) after print cost and retailer share. One-time $4.99 Global Distribution review fee. Lulu Direct: you pay print and shipping and keep the sale.)
- Platforms: web
- Outputs KDP-ready files: No
- Touches your KDP account: No
- Official Amazon product: No
- Last checked: 2026-11-09

## Summary

Lulu prints books on demand and sells them on the Lulu Bookstore, through Global Distribution (Amazon, Ingram and ebook stores) or from your own Shopify, Wix or WooCommerce store via Lulu Direct. Publishing is free; Lulu keeps 20% of gross profit on print and 10% on ebooks, and Global Distribution adds a one-time $4.99 review fee per new title. Print distribution cannot opt out of Amazon, so a Lulu-distributed paperback can duplicate a KDP paperback. Ebooks sent to retailers through Lulu conflict with KDP Select.

## Pros

- Lulu Direct connects print-on-demand to Shopify, Wix and WooCommerce
- No ISBN needed to sell on the Lulu Bookstore

## Cons

- Print Global Distribution always includes Amazon, with no opt-out
- Retail listings can take 12 weeks or more

## Alternatives

- [Bookvault](https://kdp123.com/t/bookvault/)
- [IngramSpark](https://kdp123.com/t/ingramspark/)
- [Blurb](https://kdp123.com/t/blurb/)

## Sources

- https://www.lulu.com/sell/sell-on-lulu
- https://help.lulu.com/en/support/solutions/articles/64000255597-publishing-a-print-book-for-global-distribution
- https://help.lulu.com/en/support/solutions/articles/64000262744-creator-revenue-guide