# Mailchimp

Mailchimp is an email and SMS marketing platform for small businesses, owned by Intuit, with a small free plan and contact-based paid tiers.

- Canonical page: https://kdp123.com/t/mailchimp/
- Official site: https://mailchimp.com
- Categories: Email & Reader Magnets
- Price: Free tier, paid from $13/mo (Essentials starts at $13/month and Standard at $20/month for up to 500 contacts; Premium is sales-led. 14-day free trial on Essentials and Standard. Pay As You Go email credits are also offered.)
- Platforms: web
- Outputs KDP-ready files: No
- Touches your KDP account: No
- Official Amazon product: No
- Last checked: 2026-11-09

## Summary

Mailchimp is a general email marketing platform that authors can use for a newsletter, signup forms and automated flows. The Free plan covers up to 250 contacts and 500 sends a month with no scheduling, and paid plans bill by contact tier, with overage charges if you go over. It is not book-specific, and Kit's free plan holds far more subscribers.

## Pros

- 300+ integrations
- Pay As You Go credits suit infrequent senders

## Cons

- Free plan is small (250 contacts, 500 sends a month)
- Free plan cannot schedule emails or remove Mailchimp branding

## Alternatives

- [MailerLite](https://kdp123.com/t/mailerlite/)
- [Kit](https://kdp123.com/t/kit/)

## Sources

- https://mailchimp.com/pricing/marketing/
- https://mailchimp.com/landers/pricing/essentials/