# Pinterest Business

Pinterest Business is Pinterest's free business account and ads platform for promoting Pins to people searching and browsing ideas.

- Canonical page: https://kdp123.com/t/pinterest-business/
- Official site: https://business.pinterest.com
- Categories: Ads & Promotion
- Price: Free tier (Business account is free. Ads use an auction with bid floors that vary by campaign type and country (e.g. a $0.10 CPC floor for the US in Pinterest's example); you set the budget.)
- Platforms: web, ios, android
- Outputs KDP-ready files: No
- Touches your KDP account: No
- Official Amazon product: No
- Last checked: 2026-11-09

## Summary

A free Pinterest business account adds analytics and lets authors pin book covers, quotes or printables that link to a book page or signup page, and run auction-priced ads. It suits visual niches such as cookbooks, coloring, journals, crafts and children's books more than most fiction. Ads are not available in every country, and like other off-Amazon ads, sales on Amazon from Pinterest clicks are hard to attribute.

## Pros

- Free organic pinning and Pin analytics with a business account
- In the ad auction you pay only what beats the next ad, often less than your bid

## Cons

- New business accounts can only be created on desktop
- Ads are unavailable in some countries

## Alternatives

- [Meta Ads Manager](https://kdp123.com/t/meta-ads-manager/)
- [Amazon Ads](https://kdp123.com/t/amazon-ads/)

## Sources

- https://help.pinterest.com/en/business/article/get-a-business-account
- https://help.pinterest.com/en/business/article/set-your-bid
- https://business.pinterest.com/