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A+ Content for KDP books: where to create it and what's allowed

Checked against Amazon’s pages on 2026-11-09. Not affiliated with Amazon.

How do I add A+ Content to my KDP book's Amazon page, and what are the rules?

KDP authors create A+ Content from the KDP Marketing page in the A+ Content Manager, adding image, text and comparison modules to live books and pre-orders. Content must be created per marketplace and appears within eight business days once approved. Images must be JPG or PNG in RGB and under 2 MB each, and A+ Content cannot include customer reviews, pricing or promotions, links, or more than four quotes.

Key facts
Where to create itKDP Marketing page, A+ Content Manager
Eligible booksLive titles and pre-orders
Time to appearWithin eight business days after approval
Image filesJPG or PNG, RGB, under 2 MB each, at least 72 dpi
Quotes and endorsementsMaximum of four, from well-known publications or public figures
Award mentionsOnly awards from the last 2 years, with date and organization
AI generationEnglish only, US marketplace only

Terms on this page: A+ Content

How it works

A+ Content adds images, text and comparison tables to your book’s detail page, in the From the Publisher section that most readers reach by scrolling. Go to the KDP Marketing page, choose a marketplace in the A+ Content section and open Manage A+ Content. Name the project, set its language, add and arrange modules, then apply the ASINs of your books and submit for approval.

Marketplaces

From kdp.amazon.com you can publish A+ Content to Amazon.com, .ca, .com.au, .com.br, .com.mx, .co.uk, .de, .es, .fr, .in, .it and .nl. Content from kdp.amazon.co.jp can only go to Amazon.co.jp. Shoppers see content in their preferred language, so Spanish A+ Content on Amazon.com only shows to shoppers who chose Spanish.

Image rules

The guidelines require JPG or PNG files in RGB (CMYK is not supported), each under 2 MB, at 72 dpi or more, and ban animated images. The creation guide recommends 300 DPI for best results and treats anything under 200 DPI as low resolution. Images must be sharp, without watermarks or text too small to read on a phone, and different from your existing image gallery.

Content restrictions

A+ Content cannot include pricing or promotional language (“free”, “buy now”), time-sensitive words (“new”, “latest”) or holidays, references to Kindle+, customer reviews, more than four quotes, web links, contact details, guarantees, or comparisons with competitors. Awards older than 2 years are not allowed, and claims like “#1 rated” are banned.

Worked example

A cookbook author can make one project with a banner image, two recipe spreads and a comparison chart of her three cookbooks, apply both the ebook and paperback ASINs, and publish it on Amazon.com. It goes live within eight business days if compliant.

Common mistakes

  • Pasting a reader review as a pull quote. Only publications or public figures are allowed.
  • Reusing the cover or gallery images rather than unique visuals.

Amazon changes these rules; the linked KDP help pages are the authority.

Questions

Can I use one A+ project for my ebook and paperback?
Yes. You can apply multiple ASINs from your KDP account to one A+ Content project to cover different format detail pages.
Can I include customer reviews?
No. Customer reviews and quotes from private individuals are not allowed. Amazon points authors to Author Central for editorial reviews.
Do I have to recreate A+ Content for each Amazon store?
It must be published in each marketplace where you want it. After publishing, Amazon copies a draft into other live marketplaces that support the same language.
Can I compare my book with competitors' books?
No. Comparison charts may only compare against other books in your own KDP account.

Related tools

Sources

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