Data Dive
Data Dive is a subscription niche and keyword analysis tool for Amazon FBA private-label sellers, with listing building and rank tracking.
At a glance
- Price
- From $39/mo (Starter is $39/month billed monthly or $32/month billed yearly. Standard is $124/month billed yearly.)
- Platforms
- Web
- Outputs KDP-ready files
- No
- Touches your KDP account
- No
- Categories
- Keywords & Categories
- Last checked
- 2026-11-09
Summary
Data Dive analyzes the competitor ASINs in a niche to surface shared keywords and keyword roots, builds keyword-weighted listings, tracks organic rank (Rank Radar) and generates PPC campaigns. It is built for FBA private-label sellers, and its production-cost profit calculator and Seller Central connection do not apply to KDP. Its keyword and rank-tracking tools work on ASINs, so a publisher could point them at competing books, but its site does not mention books or offer any book-specific support.
Best for
- Publishers who also run a private-label Amazon brand
Pros
- Groups a niche's keywords by root so backend keyword choices are easier to compare
- Rank Radar tracks organic rank for chosen keywords
Cons
- No book-specific features or guidance
- PPC deployment and account features assume a Seller Central account, not KDP
Alternatives
- Helium 10: Helium 10 is a subscription software suite for Amazon product sellers that includes reverse-ASIN keyword research usable on book listings.
- MerchantWords: MerchantWords is a subscription Amazon keyword database for product sellers, built from Amazon search bar autocomplete data since 2012.
- Publisher Rocket: Publisher Rocket is a downloadable keyword, category and competition research app for Amazon book publishers, sold as a one-time purchase.
Sources
Facts on this page come from the vendor and these pages. Prices change; confirm on the vendor site.
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