The Self Publishing Show

The Self Publishing Show is a free weekly podcast for indie authors about marketing, ads, AI and the business of self-publishing.

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At a glance

Price: Free (Podcast is free; courses and live events are sold separately.)
Platforms: Web
Outputs KDP-ready files: Not stated
Touches your KDP account: Not stated
Categories: Courses, Blogs & Channels
Last checked: 2026-11-09

Summary

The Self Publishing Show is produced by The Self Publishing Formula Ltd and, since its February 2026 relaunch after an 18-month break, is hosted by James Blatch and Cecelia Mecca rather than Mark Dawson. Episodes cover Amazon and Meta ads, KDP changes, launches and AI tools, often with guest authors. It promotes the hosts' paid courses on Learn Self Publishing and the paid Self Publishing Show Live events, and episodes carry sponsor discount codes.

Best for

Fiction authors following ads and marketing trends

Pros

Weekly episodes on current KDP and ad platform changes
Long backlist of interviews with working indie authors

Cons

Episodes promote the hosts' own courses and events
Fiction-focused; little on low-content or nonfiction

Alternatives

Self Publishing Formula (Learn Self Publishing): Self Publishing Formula, now branded Learn Self Publishing with James Blatch, sells author courses and runs the Self Publishing Show podcast and events.
The Creative Penn: The Creative Penn is Joanna Penn's free blog and weekly podcast for authors who want to run writing as a business, including self-publishing and AI.
Kindlepreneur: Kindlepreneur is a free self-publishing and book marketing site with hundreds of articles, videos and four paid courses.

Sources

Facts on this page come from the vendor and these pages. Prices change; confirm on the vendor site.

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