Pinterest Business

Pinterest Business is Pinterest's free business account and ads platform for promoting Pins to people searching and browsing ideas.

Visit Pinterest Business

At a glance

Price

Free tier (Business account is free. Ads use an auction with bid floors that vary by campaign type and country (e.g. a $0.10 CPC floor for the US in Pinterest's example); you set the budget.)

Platforms

Web, iOS, Android

Outputs KDP-ready files

No

Touches your KDP account

No

Categories

Ads & Promotion

Last checked

2026-11-09

Summary

A free Pinterest business account adds analytics and lets authors pin book covers, quotes or printables that link to a book page or signup page, and run auction-priced ads. It suits visual niches such as cookbooks, coloring, journals, crafts and children's books more than most fiction. Ads are not available in every country, and like other off-Amazon ads, sales on Amazon from Pinterest clicks are hard to attribute.

Best for

• Promoting visual nonfiction and low-content books with pins

Pros

• Free organic pinning and Pin analytics with a business account
• In the ad auction you pay only what beats the next ad, often less than your bid

Cons

• New business accounts can only be created on desktop
• Ads are unavailable in some countries

Alternatives

• Meta Ads Manager: Meta Ads Manager is Meta's self-serve tool for creating and managing auction-priced ads on Facebook, Instagram, Messenger and WhatsApp.
• Amazon Ads: Amazon Ads is Amazon's on-platform advertising console, used by KDP publishers to promote books with sponsored ads.

Sources

Facts on this page come from the vendor and these pages. Prices change; confirm on the vendor site.

• https://help.pinterest.com/en/business/article/get-a-business-account
• https://help.pinterest.com/en/business/article/set-your-bid
• https://business.pinterest.com/

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