Kit
Kit, formerly ConvertKit, is an email marketing platform for creators that offers a free plan up to 10,000 subscribers and paid automation plans.
At a glance
- Price
- Free tier, paid from $39/mo (Creator is $39/month for up to 1,000 subscribers (annual billing gives 12 months for the price of 10); Pro costs more. 14-day free trial of paid plans. Prices rose for existing customers from October 15, 2025.)
- Refund window
- 30 days
- Platforms
- Web
- Outputs KDP-ready files
- No
- Touches your KDP account
- No
- Categories
- Email & Reader Magnets
- Last checked
- 2026-11-09
Summary
Kit is the renamed ConvertKit. Its Free plan allows up to 10,000 subscribers with unlimited forms, landing pages and broadcasts, plus selling digital products; visual automations and email sequences, such as a reader-magnet welcome series, need the Creator or Pro plan. It is a general creator email tool, not book-specific, and paid pricing scales by subscriber tier.
Best for
- Authors with a growing list who want automated welcome sequences
Pros
- Free plan holds a large list (up to 10,000 subscribers)
- Automatic tier upgrades, so sending never stops as the list grows
Cons
- Sequences and automations require a paid plan
- Paid plans cost more than MailerLite at small list sizes
Alternatives
- MailerLite: MailerLite is an email marketing service for small businesses and creators that includes signup forms, landing pages, automations and a free plan.
- Mailchimp: Mailchimp is an email and SMS marketing platform for small businesses, owned by Intuit, with a small free plan and contact-based paid tiers.
- StoryOrigin: StoryOrigin is an author marketing app for building mailing lists, arranging newsletter swaps and group promos, and managing review copies.
Sources
Facts on this page come from the vendor and these pages. Prices change; confirm on the vendor site.
- https://kit.com/pricing
- https://help.kit.com/en/articles/2502679-billing-at-kit
- https://help.kit.com/en/articles/16627071-the-kit-free-plan
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