MailerLite
MailerLite is an email marketing service for small businesses and creators that includes signup forms, landing pages, automations and a free plan.
At a glance
- Price
- Free tier, paid from $12/mo (Comfort starts at $12/month and Power at $25/month; price rises with subscriber count, and yearly billing saves 10%. Free: 250 subscribers, 2,500 emails/month.)
- Platforms
- Web
- Outputs KDP-ready files
- No
- Touches your KDP account
- No
- Categories
- Email & Reader Magnets
- Last checked
- 2026-11-09
Summary
MailerLite is a general email service provider, not a book-specific tool: authors use it to run a newsletter, deliver a reader-magnet welcome sequence and announce launches. The Free plan covers up to 250 subscribers and 2,500 emails a month with automations, a landing page and signup forms. It sends email but is not an ebook delivery or ARC tool. MailerLite now names its paid plans Comfort and Power.
Best for
- A first author newsletter with a reader-magnet welcome sequence
Pros
- Free plan includes automations and a landing page
- Low entry price for small author lists
Cons
- Free plan is capped at 250 subscribers
- Comfort limits monthly sends to 10x your subscriber tier
Alternatives
- Kit: Kit, formerly ConvertKit, is an email marketing platform for creators that offers a free plan up to 10,000 subscribers and paid automation plans.
- Mailchimp: Mailchimp is an email and SMS marketing platform for small businesses, owned by Intuit, with a small free plan and contact-based paid tiers.
- StoryOrigin: StoryOrigin is an author marketing app for building mailing lists, arranging newsletter swaps and group promos, and managing review copies.
Sources
Facts on this page come from the vendor and these pages. Prices change; confirm on the vendor site.
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