Mailchimp
Mailchimp is an email and SMS marketing platform for small businesses, owned by Intuit, with a small free plan and contact-based paid tiers.
At a glance
- Price
- Free tier, paid from $13/mo (Essentials starts at $13/month and Standard at $20/month for up to 500 contacts; Premium is sales-led. 14-day free trial on Essentials and Standard. Pay As You Go email credits are also offered.)
- Platforms
- Web
- Outputs KDP-ready files
- No
- Touches your KDP account
- No
- Categories
- Email & Reader Magnets
- Last checked
- 2026-11-09
Summary
Mailchimp is a general email marketing platform that authors can use for a newsletter, signup forms and automated flows. The Free plan covers up to 250 contacts and 500 sends a month with no scheduling, and paid plans bill by contact tier, with overage charges if you go over. It is not book-specific, and Kit's free plan holds far more subscribers.
Best for
- Authors who need a specific Mailchimp integration or pay-as-you-go sending
Pros
- 300+ integrations
- Pay As You Go credits suit infrequent senders
Cons
- Free plan is small (250 contacts, 500 sends a month)
- Free plan cannot schedule emails or remove Mailchimp branding
Alternatives
- MailerLite: MailerLite is an email marketing service for small businesses and creators that includes signup forms, landing pages, automations and a free plan.
- Kit: Kit, formerly ConvertKit, is an email marketing platform for creators that offers a free plan up to 10,000 subscribers and paid automation plans.
Sources
Facts on this page come from the vendor and these pages. Prices change; confirm on the vendor site.
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